Something you already knew to be true has just been confirmed by Omnicom's Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand's Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood's preferences (paid or personal) in the 33 films that hit the US box office number one slot in 2010. Brandchannel identified 591 total brand or product appearances for an average of 17.9 placements per film, with Apple appearing in ten of the top films for a 30 percent share -- Nike, Chevrolet, and Ford each appeared in eight. Incidentally,
