Nielsen is reporting, according to the results of a new survey, that Apple's iAds for Campbell's soup products were more than twice as effective as television advertising for the same product. Nielsen says that customers who saw ads for Campbell's in Apple's operating system were five times as likely to recall the brand name, and three times as likely to remember what the ad said. The iAd audience said they were likely to purchase the product five times more than the television audience.
Now, Nielsen admits that there could simply be demographic differences here -- the average television audience just may not be as engaged in the brand as the average iAd audience. But either way, results like these are good news for Apple's advertising platform, which
