The results of a new study by Nielsen show Apple’s iAd to be more effective than traditional TV advertising, according to an AdAge report. The five-week study, funded by Apple and Campbell’s, found that those exposed to one of the soup-maker’s iAds were more than twice as likely to recall it than those who had viewed a traditional TV ad. In addition, iAd viewers were five times more likely to remember the brand “Campbell’s,”…
