While many newspapers are struggling financially and trying to figure out how to move from paper and ink to digital content, it appears that Gannett's USA Today is doing quite well on the iPad.
Last August, the paper was in the midst of a restructuring and cut 130 staff members. At that time, USA Today made a commitment of resources to the iPad app. Now The Telegraph is reporting that the app is turning out to be a boon to USA Today. Gracia Martore, COO of Gannett, said on Monday that "The iPad has been a real positive for USA Today," and will "translate into a much more significant improvement" in revenues.
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