The NAMM trade show -- also known as the musician's candy store -- is kicking off today out in Anaheim, which means that audio-focused press releases are starting to pour in. Headset and mic manufacturer Shure is beefing up its line with the introduction of three new models -- a set of buds plus two cans. On the bud side, the SE 215 slots in predictably beneath the SE315, offering a budget-friendly single driver in your choice of black or fancy translucent casing; it comes in at a retail price of $99, some $100 less than the SE315. Moving t