Even at $9.99/month the iPad edition of the New York Times isn't necessarily going to clean up -mostly because the free website will have almost all of the same content and will still look great on the iPad. But imagine trying to sell people on the idea of a $30/month version of the Times - the same cost as the paper edition.
According to Gawker, that is a very real possibility. If the paper group at the Times gets their way, you'll have to pay around $1/day to access the Times on the iPad. It isn't an insane price but it is a lot when compared to online editions of the Wall St. Journal for instance. The rationale for the paper people is that the iPad edition will be cannibalizing sales of the print edition --- so the cost sho