09.02.2010 22:05 Uhr, Quelle: MacNN

Apple patents system for social experience in online stores

Apple has been granted a new patent, No. 7,660,749, that describes a system for "representing visitor activity in an online store." The background information suggests that online shopping offers a number of advantages over visiting brick-and-mortar locations, however the experience "can feel sterile and isolating" and lead to lower sales numbers.

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