Fujifilm as part of a sweeping range of camera updates for PMA added a pair of new cameras using its EXR sensor technology. The Z700EXR not only takes the dynamic range and low noise features outside of the F series but is Fujifilm's first touchscreen camera. A 3.5-inch display on the back is the central interface and brings tap-to-focus and search with a relatively unique interface that auto-rotates depending on the orientation of the camera.