14.12.2009 21:06 Uhr, Quelle: 9to5Mac

AdWeek: Apple's 'Get A Mac' is Campaign Of The Decade

AdWeek has named Apple’s ‘Get A Mac’ campaign as the Campaign of the Decade in its best of the Noughties round-up. Praising the effectiveness of the TBWA\Media Arts Lab's/Apple ad, the ads industry bible says: “Apple always diverged from the "speeds and feeds" ads associated with the computer category, but the brand really defined itself with the 2006 launch of TBWA\Media Arts Lab's "Get a Mac" campaign. That series o

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