We have noted that the new 21.5 and 27-inch iMac packaging has the "Macintosh. Think Different' moniker inside it, below the specifications. In previous Macintosh packaging, Apple's website URL is printed below the specifications list.
Today we find out, that on December 8, 2009, the US Patent & Trademark Office published Apple's new trademark application for Think Different under application 77882684.
Apple's application makes note that Think Different was used as early as September 28, 1997. In 1997 there wasn't an iPod and this may be one of the main reasons for Apple's new trademark application for Think Different. However, Apple'
