Apple’s senior VP marketing, Phil Schiller, has spoken with Business Week in an attempt to defend the iPhone App Store approval process against its many critics in recent weeks.For example, Facebook iPhone App developer Joe Hewitt has ceased iPhone development in process at aspects of Apple’s control over applications released on its mobile platform, arguing that approval gives the company too much power over developers.Schiller counters that Apple isn’t about exploiting this power, but instead is attempting to create a store that “people can trust”."You and your family and friends can download applications from the store, and for the most part they do what you'd expect, and they get onto your phone, and you get billed appropriat
