29.10.2009 23:35 Uhr, Quelle: Engadget

Esquire hopes augmented reality will trick people into reading

Remember that time last year when Esquire embedded an E Ink display in its front cover and everyone you know rushed out to buy one, and how the scheme saved the once-doomed print magazine market? Well, it appears that the periodical (and the industry as a whole) are again in need of a dramatic technological sales boost -- this time in the form of augmented reality. When the mag hits the newsstand on November 7, readers (and their webcams) will be have a chance to scan some QR codes and partake in the technology that's been known to teach children about architecture and help

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