As the Green wave grows, it seems the message is slowly percolating through, with fresh research this morning claiming consumers would be willing to buy a green handset. Apple’s recent moves toward environmental transparency could become another card to drive success in the smartphone war.
Results from a 2009 ABI Research survey of 1000 adult mobile phone users in North America reveal that approximately 7% would be willing to pay a premium for an environmentally-friendly handset. A further 40% would choose a green handset over a conventional one if price, features, and performance were equal.
“These survey results mean that almost half of those
