16.10.2009 16:18 Uhr, Quelle: 9to5Mac
Green Apple iPhone matches growing US consumer trend
As the Green wave grows, it seems the message is slowly percolating through, with fresh research this morning claiming consumers would be willing to buy a green handset. Apple’s recent moves toward environmental transparency could become another card to drive success in the smartphone war.
Results from a 2009 ABI Research survey of 1000 adult mobile phone users in North America reveal that approximately 7% would be willing to pay a premium for an environmentally-friendly handset. A further 40% would choose a green handset over a conventional one if price, features, and performance were equal.
“These survey results mean that almost half of those
Weiterlesen bei 9to5Mac