15.10.2009 17:37 Uhr, Quelle: MacNN

Apple maketing plans to exploit Windows 7 switchover

Near-term Apple marketing plans will revolve around countering Windows 7, says the company's senior marketing VP, Phil Schiller. "It presents a very good opportunity for us," he explains, noting that many PCs are still equipped with Windows XP, and will thus require a more elaborate upgrade to carry over files to 7. This can include backing up essential files, reformatting, and/or reinstalling old applications. "Any user that reads all those steps is probably going to freak out," claims Schiller. "If you have to go through all that, why

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