Apple regularly promises that each whole-digit iTunes revision is a major overhaul, but in most cases these are add-ons to the existing framework rather than genuine redesigns. Some have complained that this has gradually led iTunes into feature creep, especially at the iTunes Store: the sheer number of features has meant wading through the interface to get at what used to be simple tasks. iTunes 9 theoretically promises the best of both worlds; we're taking a first look to see if the claims live up to expectations.