It’s all about mind-share, and Apple’s mojo’s rising with UK computer buyers flocking to the company’s retail outlets when they want to buy a new PC, or should we say, Mac.
Don’t believe us? Then mosey over to independent consumer’s association title, Which? Computing, which has declared Apple Retail Stores to be the favourite choice for British consumers looking to buy a new computer.
And shoppers like what they find in-store. Apple retail in the UK has an overall approval rating of 88 per cent, with the company at number one on the customer satisfaction table, based on a survey of 7,683 online panel members.
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