Let's think about this, shall we? How did Sony's ATRAC format do? How did all those DRM-laced formats fare? Call us zany, but we've got a feeling an all new format developed by the astoundingly brilliant (ahem) minds at the world's largest record labels is apt to follow the aforementioned formats right on down to Irrelevant Boulevard. According to Times Online, Sony, Warner, Universal and EMI are currently looking to go head-to-head with Apple's own "
