According to Adage, Microsoft did, in fact change the advertising after getting the call from Apple legal. Kevin Turner famously told people gathered at a Microsoft conference last week the Laptop Hunter ads were working:
And you know why I know they’re working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, “Hey, you need to stop running those ads, we lowered our prices.” They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business. (Applause.) I did cartwheels down the hallway. At first I said, “Is this a joke? Who are you?” Not understanding what an opportunity. And so we’re
