14.04.2009 13:50 Uhr, Quelle: Hardmac.com

Increased Price per Tracks on Online Music Stores: The Worst Strategy?

Last week, Apple finally agreed to offer a variable pricing policy for music tracks on the iTunes Store, breaking the past 0.99 USD/track strategy to make Music Majors happy. If one will have to search hard to find music tracks with lower than 0.99 USD price tag, as supposed to be according to the PR from Music Majors, everyone noticed the large price increased applied to many artists. The US website Billboard publishes the Top 100 ranking for both songs and artist, and specifically analzed which ones were affected among its Top 100 panel over the first 48 hours following the price increase.  Figures are quite clear and ranking is directly affected by the price change. In average 1.29 USD tracks have lost 5.3 positions, and it will be translated into lower revenue for hte corresponding artist/Music Majors. The foloowing scheme indicated the lsot of revenue followin

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