A recent survey by Piper Jaffray of American students tends to prove that the market of the MP3 players is close to saturation. The latest figures to date show that 92% of them have already a MP3 player. The remainder of the figures shows the dominance of Apple in this market:
86% have an iPod compared to 4% with a Zune and 2% with a Sony.
100% would buy a iPod if they wanted to buy a new MP3 player in the 12 next months
27% would not exceed $100 for this purchase, 34% would go up to $200, 29% up to $300 and 10% beyond that.
This last point appears to contradict the fact that Apple has saturated this market. There is an enormous potential of renewal of the iPod classic and nano towards the ipod touch that will become the reference for all those who do not want an iPhone or more particularly to pay the subscription price.
