As the video-on-demand industry continues to mature, more and more "mashups" are being drawn out. Today's is a big one. In an upcoming update, Tivo will now incorporate Blockbuster's online video store into its players. With a fairly substantial base of hardware installations, this is a big win for Blockbuster who has been behind the curve with competitors like Netflix, Amazon and Apple innovating at a much faster clip.
Speaking of Apple, Blockbuster laid this one out there, according to Reuters:
"You will see us in a large number of other devices going forward," said Kevin Lewis, senior vic
