09.10.2026 14:27 Uhr, Quelle: Macrumors

Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand

Apple has asked some of its suppliers to cut production of iPhone 18 Pro components due to lower-than-expected demand, according to Nikkei Asia ($). Citing its own sources, the report claims that Apple has been more cautious about shipments since early September because of the rising cost of memory chips, leading to higher prices. Component orders for October were said to have been cut by at least 15 percent compared with what was originally requested. The iPhone 18 Pro and iPhone 18 Pro Max start at $1,199 and $1,299 respectively, which is $100 more than the models they replace. Apple has publicly blamed AI-driven memory chip costs for the recent price increases across its lineup, which has seen prices of MacBooks and iPads tick up, as well as for iPhone 16 and 17 models and other products. Nikkei also said that softer demand between late August and October could be related to Apple changing its iPhone launch schedule. Rather than announcing its latest flagship iPhone series in one go, as it typi

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