22.09.2026 18:00 Uhr, Quelle: Macrumors

Apple's Smart Glasses to Enter a Rapidly Growing Market

Apple's first smart glasses could arrive in a rapidly expanding market, with worldwide AI glasses shipments increasing 263% year-over-year during the first half of 2026, according to Counterpoint Research. The figures are particularly relevant for Apple because display-less products accounted for 96% of shipments. Apple's initial smart glasses are likewise rumored to omit an augmented reality display, focusing instead on audio, cameras, Siri, and connectivity with the iPhone and Apple's wider ecosystem. Bloomberg's Mark Gurman reports that the company is targeting a late 2027 release for the device. Apple could introduce the glasses at WWDC 2027 with an emphasis on privacy. Counterpoint said shipments of display-less AI glasses increased 258% from the first half of 2025 and 22% from the preceding six months. This category includes products such as the Ray-Ban Meta glasses, which provide photography, audio, calling, and AI features without screens. ‌Meta‌ currently presents Apple with a formidabl

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