31.08.2026 19:00 Uhr, Quelle: Macrumors

Apple's Phil Schiller Scales Back Role as John Ternus Era Begins

Apple's Phil Schiller is no longer going to run the App Store or oversee product events, reports Bloomberg. Schiller isn't leaving Apple, but he is narrowing his responsibilities and working on unspecified projects. Employees at Apple told Bloomberg that 66-year-old Schiller appears to be taking another step toward retirement. Schiller was Apple's marketing chief until 2020, when he stepped down and took on the title Apple Fellow. At the time, Schiller said he would stay at Apple for "as long as they will have me," but added that he wanted to make time for family, friends, and personal projects. As Apple Fellow, Schiller continued to oversee the ‌App Store‌ and Apple events, but the role may not have left him with sufficient time for his own endeavors. In 2024, The Wall Street Journal said Schiller was working close to 80 hours a week. He has been in charge of the ‌App Store‌ during some of its most tumultuous years, including Apple's ongoing struggles to comply with the Digital Markets Act in the

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