27.08.2026 23:39 Uhr, Quelle: Macrumors

Apple's iPhone Event Tagline is Different in Every Country

Apple today announced it will hold its annual iPhone-centric event on Wednesday, September 9 at 10 a.m. Pacific Time. In the U.S. and several other countries, Apple used "Surprise and Shine" as its tagline for the event, but in other countries, the tagline isn't a literal translation. Here are the different taglines Apple is using on its regional websites. U.S., UK, NZ, Australia, Ireland, India, Canada - Surprise and Shine. Canada, French - Des surprises dans l'air, or surprises in the air. Brazil - Surpreendente e brilhante, or surprising and brilliant. Mexico and Latin America - Sorpresas listas para brillar, which means surprises ready to shine. Germany, Austria, Switzerland - Staunen und strahlen, or something like wonder/amazement and radiate/shine. Spain - Un rayo de wow, which means a ray of wow or a flash of wow. France, Belgium - Un jour nouveau. Bientôt. The French phrase is a little different, translating to a new day, soon. Italy - L'alba di nuove sorprese, or the d

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