12.08.2026 15:36 Uhr, Quelle: MacMinute

Omdia: iPhone users spend 40% more on microdramas than Android users

New Omdia research reveals that iPhone users spend around 40% more on microdrama apps than Android users, challenging common assumptions about who consumes and pays for this rapidly growing form of entertainment. Although microdramas are often perceived as appealing primarily to lower-income or niche audiences, Omdia’s latest Consumer Research suggests the reality is far more […]

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