If you thought we were exaggerating, the hunger for memory and GPUs is making many companies reassess their priorities. YouTube channel Hardware Unboxed discovered ASUS has stopped producing the RTX 5070 Ti and 5060 Ti 16GB due to the ongoing memory crunch. Both GPUs are 16GB models, making them more expensive to manufacture in the current climate.
“Demand for GeForce RTX GPUs is strong, and memory supply is constrained. We continue to ship all GeForce SKUs and are working closely with our suppliers to maximize memory availability,” an NVIDIA spokesperson told Engadget.
At CES 2026, we saw PCs and computing in the next 12 months will have higher prices and more limited availability for consumers. At the end of 2025, RAM prices skyrocketed, driven by demand from AI data centers. That’s not stopping anytime soon.
— Mat Smith
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