Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference on Monday was a good start to showing what Smart Bricks are capable of, it really isn’t a substitute for seeing it in person. I was able to get an extended demo that answered many of my questions about how the system will work once Lego fans of all ages get their hands on the first Smart Play sets.As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like proximity sensors, an accelerometer, color sensors and a speaker, all powered by a tiny chip. It’s crucial to know that each Smart Brick is identical at this point; to really bring a set to life, you need to combine it with Smart Tags or Smart Minifigures. Both the Tags and Minifigures contain specific instructions that help the Brick understand the context that it is placed in.Th
