Starting with the Apple Watch Series 9, Apple made a big deal about it being a carbon neutral product. This was due to a combination of an ~80% reduction in emissions, with Apple offering high-quality carbon offsets to make up what’s left. The company also followed suit with the new Mac mini.
However, Apple no longer advertises any Apple Watch or Mac mini as carbon neutral. Why? Well, this change in marketing does not reflect a change in policy. Apple remains committed to its ‘Apple 2030’ carbon neutral target as ever, but a ruling in the EU means Apple now has to avoid using the ‘carbon neutral’ term in relation to its products …
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