27.08.2025 17:09 Uhr, Quelle: MacMinute

CIRP: Apple Loyalty Depends on Carrier Loyalty

Apple depends on mobile phone carriers for iPhone sales. According to Consumer Intelligence Research Partners (CIRP), with about three-quarters of US iPhone sales going through carriers, Apple relies heavily on AT&T, Verizon, T-Mobile, and the rest for initial sales and follow-up service.  Carriers control the sales transaction, where store staff can influence choice of model, […]

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