Apple sell-through increased 10% year-over-year (YoY) in quarter two, lifted by marketing and sales of the iPhone 16e, reports Counterpoint Research. The research group says that smartphone revenue in the second quarter (Q2) of 2025 increased 11% YoY to $17.5B on a 2% increase in ASPs [average sales prices] and 9% increase in sell-through. Smartphone […]
