18.07.2025 10:54 Uhr, Quelle: The Unofficial Apple Weblog

Apple Faces Slowing AirPods Growth, Plans New Strategies

AirPods have become one of Apple’s most successful accessories, but the wireless earbuds now face slowing growth. According to Consumer Intelligence Research Partners (CIRP), about 40% of iPhone owners use Bluetooth earbuds, with 60% of them choosing AirPods. That equals roughly 25% of Apple’s massive iPhone base—a strong figure, but not enough to guarantee easy […]

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