Apple introduced app privacy labels to help people better understand what data an app may collect, including what data is linked to them or used to track them across the web. When released back in 2020, the labels set a precedent in the industry and were a major first step in raising awareness of privacy-invasive apps. It became easy for users to compare something like Signal, which collects virtually no user data at all, and Facebook Messenger, which gobbles up anything and everything it can. The feature set out to help users make informed downloads.
However, in recent years, I have seen a growing conversation around whether these entirely self-reported labels located further down on the application’s App Store page still impact the user’s decision before hitting “Get” to install.
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