Apple SVP Eddy Cue yesterday suggested that we might not need an iPhone ten years from now. It echoes a report back in 2019, where the company’s execs were cited saying the same thing – also with a decade-ish time-frame.
Apple is absolutely right to take this possibility seriously. It’s the job of the company’s leadership to think long and hard about future scenarios, and there are four very good reasons why this possibility cannot be ignored …
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