Bluesky is adopting an official verification system after all. In an update, the company said it plans to grant blue checkmarks to “authentic and notable” accounts. It will also allow some “trusted organizations" to verify users as well.
The change is a notable shift for the upstart platform, which previously resisted the idea of centralized verification. Up to now, the company has relied on a domain-based verification system, which allows users to change their handles to match domains that they are associated with. But that approach was often criticized for being overly complicated and offering insufficient protection from impersonation.
These critiques have only amplified as Bluesky has grown in popularity and attracted more prominent users. For example, when former President Barack Obama joined Bluesky in recent weeks, his handle did not use a custom domain, which understandably led many users to question whether the account was authentic. Instead, individual Bluesky employees ended
