The latest series of digital music reports are in, and they suggest Apple could account for 28 per cent or more of global music sales by 2012; that's fairly impressive for a service which only launched on April 28, 2003.
The understanding that Tunes may one day account for a quarter of global music sales comes through the extrapolation of data from a series of recent reports. These reports suggest digital sales will soon stem the continued meltdown in music retail.
In-Stat research claims digital music sales will account for 40 per cent of music sales by 2012. With iTunes accounting for in the region of 70 per cent of digital music sales in most of the 22 markets Apple offers the service in, it's clear that (should iTunes retain such marketshare) it will account for around a quarter of the world's music retail market by 20
