Instagram is testing a feature that locks Reels behind a secret code and a provided hint, according to a report by TechCrunch. This looks like a novel way for creators to interact with fans, as they can share exclusive reels with people who are more likely to know the answer to these clues.
As an example, a creator could lock a Reel with a hint like “my favorite food” and rabid fans would, of course, know the answer. The Meta-owned social network has been testing the feature on its Design account. It shared a locked Reel that prompts viewers to enter a secret code based on a hint that read “1st # in the caption.”
Meta / Screenshot from Engadget
The first hashtag mentioned in the caption was “Threads.” Upon entering the correct code, viewers access a Reel that announces that the Design account is launching a profile on Threads.
This could be used by brands to advertise new products or by creators trying to amp up engagement. Personally, I could see it as a place to hid
