A few weeks back, news of a study that compared people's reactions when they saw different brands was released. According to the study, people who saw the Apple brand - even for a subliminal amount of time - scored 20-30% better on creative tests - well outside of a possible placebo effect. NPR interviews Duke University professor, Gavin Fitzsimmons - who ran the study- on why this might be the case. Very interesting!
BTW, We think the NPR Logo also might have a similar effectMeanwh
