When Apple CEO Steve Jobs announced that the iPhone was ready for enterprise use, the announcement caused a stir that few of the world's iconic businessmen could match. It seemed that everyone from rank-and-file worker-bees to CEOs wanted to get their corporate applications served up on the hot new device. Why? This was Apple-a synonym for awe-inspiring design and coolness-the antithesis to stodgy old corporate technology that burns the eyes red and freezes computers blue.