As we await Apple’s tantalizing iOS 18 and other announcements at its WWDC conference next week, the Wall Street Journal has an interesting profile about changing attitudes towards AI inside Apple, and how the company became more comfortable with taking risk.
In particular, it pinpoints the moment when Apple’s approach on AI shifted. The report says SVP Craig Federighi was testing Github’s Copilot code completion features in late 2022, during his Christmas holiday break, and came away impressed. This swiftly led to an internal mandate in the software engineering group to explore and productize as much artificial intelligence functionality as possible.
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