After a decade of rumors and speculation, the Apple Car is dead. Last week, Bloomberg reported that the multibillion-dollar project had finally been scrapped. Reports about the electric vehicle never quite seemed real, but now we have many new details about the car that never was thanks to an excellent post-mortem from Bloomberg’s Mark Gurman.
The story includes many astonishing details about various Apple executives’ plans for the car, and why the project ultimately failed. But some of the best details are the descriptions of what the vehicle was supposed to look like.
At one point, Apple’s leaders were adamant that the autonomous “microbus” should not include a steering wheel or pedals. It would have “club seating like a private plane” and curved sides and a glass roof. Famed Apple designer Jony Ive thought the interior should be “covered in stainless steel, wood and white fabric,” and that it should only come in one color: white.
Since any actual mock-
