MLS Season Pass on Apple TV is dropping its price to account for the fact that about half of the season is now over. The 2023 pass subscription is now available for $49 (down from $99), with an additional $10 discount for Apple TV+ subscribers. The monthly subscription price is unchanged.
Although Apple does not release viewership figures, Apple SVP of services Eddy Cue commented this week that MLS Season Pass had exceeded its own expectations and doing “much better than forecasted” in terms of both subscription and viewership numbers.
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