In an interview with the New York Times, Apple executives Phil Schiller and Eddy Cue revealed that Apple has adjusted the App Store algorithm to ‘handicap’ its own apps from appearing too much in search results.
Following press attention from the New York Times and the Wall Street Journal, Apple found that the App Store was deciding to show a lot of Apple apps for common search terms. For instance, a search for ‘music’ would show not only Apple Music but up to seven other first-party apps in the first ten spots.
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