Nestled between the slender and colorful storefronts on Zurich’s Rennweg, Apple’s latest retail store has opened its doors. The new location replaces Apple’s previous home on Bahnhofstrasse, one the most prestigious shopping corridors in all of Switzerland. Both stores are just a short walk apart, but curiously distant in design and stature. Apple Rennweg begins a fascinating new chapter in the story of Switzerland’s Apple Stores.
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