08.11.2007 17:21 Uhr, Quelle: Engadget

TiVo looks to serve up demographic data to marketers

Filed under: HDTV, Home Entertainment Don't you dare criticize TiVo's ad collecting / disseminating department for slacking off, as just months after it launched StopWatch to offer up second-by-second viewing data, the company is planning to also hand over demographic information about its customers. The move is certainly likely to shift TiVo into Big Brother's list of most highly-regarded outfits, as the information that will so

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