The App Store Connect, previously called iTunes Connect, is a system developers use to publish their apps to the App Store and the Mac App Store. It can be accessed through a web browser or via Apple’s official iOS app, which offers very limited functionality. Developers usually don’t like App Store Connect’s web UI and many unofficial clients have been created for it, the most famous of which is Fastlane, a set of command line tools to interface with the system from terminal.
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