Apple is rolling out a new TestFlight feature which enables developers to share a public URL for an app beta. Customers can simply open the link on their iPhone or iPad and automatically enroll into the beta testing group through the TestFlight app.
This feature was announced back at WWDC in June but has only just started showing up for developers inside the App Store Connect interface. Previously to public links, developers had to manually ask people for email addresses and then send out invite in emails to each person individually.
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