Ken Kocienda worked at Apple from 2001 through 2016. On September 4, Kocienda is releasing a new book ‘Creative Selection’ (preorder: Amazon, iBooks), that details Apple’s design process from the inside, retelling his own anecdotes of working on the iPhone and iPad, demoing to Steve Jobs and more.
In this exclusive excerpt, you get a sense of how designing the iPhone software keyboard was anything but obvious. In late 2005, Apple paused all internal development on iPhone and told all engineers to invent keyboard concepts. This excerpt details how Kocienda’s winning design was shot down by Phil Schiller and Tony Fadell, which sent him back to the drawing board …
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