Whilst several Apple executives regularly share updates on social media, with CEO Tim Cook frequently publicising his meetings with app developers and suppliers, and Apple runs various accounts relating to iTunes, Apple Music and other content stores, Apple as ‘the company’ keeps a relatively low profile on social media.
The @Apple Twitter account is nearing 2 million followers, but it has zero actual tweets on its page. However, Apple regularly posts Promoted Tweets to target advertising to certain demographics. It opts to hide these tweets from the public timeline, but there’s actually a way to see them all now, thanks to Twitter’s newly launched Ads Transparency Center …
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