Apple was the first company to bring a voice-driven intelligent assistant to the masses. Since then, however, it’s been overtaken in capabilities by both Google and Amazon.
As I’ve written before, that’s not coincidence. Google collects and analyzes huge volumes of personal data to help make its intelligent assistant as powerful as possible. Amazon lets anyone create a ‘recipe’ which any Echo owner can use. Apple, in contrast, chooses to limit the amount of personal data it collects and uses, and tightly controls access to Siri by third-part companies.
That approach has arguably become a strong selling-point at a time when the privacy of user data has become headline news in the mainstream press. All the same, many Siri users do find it frustrating that Apple’s AI – the one that once led the market – is now the dumbest kid on the block …
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